Marketing automation has come a long way since we first started batch and blast emails to personalised customer experience. Messages are personalised by monitoring customer behaviours on websites, events and demographic profile data. When your email marketing is relevant and timely, your customer become loyal to your brand. You can build a positive customer relationship with your subscribers.
More and more companies now realise that they need to provide the right message at the right time to right audience in the most efficient way. The evolution of marketing automation tools is pronominal. Big players such as Oracle Eloqua, Salesforce Marketing Cloud, HubSpot and Microsoft ClickDimensions now providing marketing automation and campaign management tools.
You can’t miss the new age of marketing automation tools has disturbed the traditional marketing practices
Customer journey mapping and Data-driven communication framework are key success factors when it comes to marketing automation. However, it often got lost in digital transformation projects when the technology becomes the deciding factor on what can be done and can’t in customer communications. Our passion for making use of latest technologies to deliver automate campaigns, deliver targeted messages and streamline data flow between systems was the starting point for setting up ecrmHub.
At ecrmHub is not the traditional email marketing machine – we strive to use technology to enable marketers to do their job better. Please take a look case studies on how our clients used marketing automation to transformation marketing communication to their customers.
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